I'm not a plastic bag

Can you imagine thousands of people are queuing up for this 'I'm Not a Plastic Bag' shopping bag? I did not know about this bag until last Saturday when LKC's colleague asked him to go and get one for him. We went to the Anya Hindmarch outlet in U-Parkson at 1-Utama on last Saturday to checkout what is so special about this bag. When we were there, we didn't manage to see any bags that look like this. All we could see were those designer handbags. So I went and asked the sales girl there and showed her the photo that LKC's colleague passed to him. To our surprise, this shopping bag was launched on last Friday and it was all sold out on that day itself. According to the sales girl, the main outlet of Anya Hindmarch is located in KLCC and thousand of people were queuing up for this bag on its launching day and it is all sold out on the same day. So I asked about the price of this shopping bag and it costs RM55. I was really surprised that Malaysians actually spent RM55 to buy a shopping bag. A bag that is used for shopping...imagine, putting your groceries in a RM55 bag. What a rich guy. According to LKC, the reason why this bag is so popular is because the celebrities are using it, one of them is Keira Knightly - the Pirates girl.

I did a Google search about this bag and came to know about the purpose of this bag. Here are the Q&A about this bag from the Anya Hindmarch website.

What was the bag designed for?
I’m Not A Plastic Bag is a reusable bag that can be used for shopping, the gym, the beach, school etc.

We are trying to use our influence in a positive way to make it fashionable not to use plastic bags, to raise awareness of this issue and to encourage people to make small changes in their behaviour.